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What's the most important thing to consider when selecting new technology for my business?

The most important thing to remember when selecting new technology for your business is to make sure it is in alignment with your business goals and objectives. Technology should help you to improve both internal and external business processes, goals, and objectives.

How will it help my business be successful?

Business goals are a combination of both strategic and tactical initiatives. When considering new technology, it is important to think about how it can help across the entire business (strategic) or in individual functional areas of the business (tactical). 

How will I know I'm getting value from my technology?

You can't manage what you can't measure. Identify key metrics or performance indicators that you would like to measure as a result of your technology implementation. Being able to demonstrate the benefit to your business will make for easier adoption from the executive level to the individual employee. Employee productivity, decreased operational costs, operational efficiency, increased sales, improved customer relationships, and retention are a few good examples.

Over what time period should we begin to see results?  

Establish a timeline with periodic check-ins to evaluate current and past performance. Allow for flexibility and incrementally recalibrate your approach.

Where do I begin?

It goes without saying that purchasing technology should never be an impulse buy. More often than not, many companies buy technology in the hopes that it will immediately alleviate particular pain points in their business without stopping to think about the short and long-term impacts. Do your research and seek out a trusted technology advisor that might be able to assist you with your technology planning. With the right planning and support in place, SMB's can do more today than ever in advancing their business with technology.